Bachelor of Applied Science - Organizational Management, Sales and Marketing Specialization

 The BAS Organizational Management, Sales and Marketing Management Specialization opens the pathway for career opportunities as a sales manager, marketing manager, market research analyst, marketing specialist, advertising and promotions manager, product manager and sales representative.  

Refer to the Bachelor Degree Programs overview page to find information about admission, graduation, general education and other requirements. Students who need additional general education or technical electives will work with a bachelor’s advisor to determine the courses best suited to their plan of study.

Visit the program page for more information.

Specialization Requirements

•  Satisfy the foreign language competency requirement 
• Satisfy the civic literacy competency requirement

Course Sequence

The following sequence is recommended. However, courses may not be offered in this order, so it is important that you work with an advisor to plan your schedule based on your specific needs.

Learning Outcomes: 

1. Design comprehensive marketing strategies and plans for market penetration, acquisition, and growth of market share.
   • Supports Core Ability: Think Critically and Solve Problems
2. Develop social media and mobile marketing strategies attracting prospective new clients while preserving the current customer base.
   • Supports Core Ability: Think Critically and Solve Problems
3. Develop sales and marketing assessment protocols integrating ethics and corporate social responsibility into marketing strategies and decisions.
   • Supports Core Ability: Think Critically and Solve Problems
4. Analyze the marketing environment including company capabilities, macro-environmental factors, and technological advances.
   • Supports Core Ability: Think Critically and Solve Problems
5. Assess consumer behavioral patterns including psychological, situational, and social factors influencing the consumer decision-making process.
   • Supports Core Ability: Model Ethical and Civic Responsibility
6. Formulate competitive business-to-business marketing strategies governing the proposal, negotiation, and selection processes.
   • Supports Core Ability: Think Critically and Solve Problems
7. Evaluate global market entry strategies (e.g., exporting, contract manufacturing, franchising, foreign direct investment, licensing, joint ventures, and strategic alliances).
   • Supports Core Ability: Think Critically and Solve Problems
8. Examine marketplace segmentation, targeting, and positioning as comprehensive marketing strategies.
   • Supports Core Ability: Think Critically and Solve Problems
9. Develop market research processes and protocols for research design including data collection and analysis from primary and secondary data sources.
   • Supports Core Ability: Think Critically and Solve Problems
10. Evaluate key marketing decisions for product branding and mix, product line extensions, repositioning, labeling, and packaging.
    • Supports: Think Critically and Solve Problems
11. Explore new product development including the Diffusion of Innovation Theory, and product life cycle.
    • Supports: Think Critically and Solve Problems
12. Examine competing pricing concepts establishing value for our customers.
    • Supports: Think Critically and Solve Problems
13. Create procedures and processes for marketing channel design and effective supply chain management.
    • Supports: Think Critically and Solve Problems
14. Apply ethical practices in a business environment.
    • Supports Core Ability: Model Ethical and Civic Responsibility
15. Demonstrate financial management, capital budgeting, and assets management skills expected of an organizational manager
    • Supports Core Ability: Think Critically and Solve Problems 
16. Demonstrate written and oral presentation skills expected of an organizational manager.
    • Supports Core Ability: Communicate Effectively
17. Demonstrate knowledge of appraisal and evaluation techniques for employee performance and commitment within the organization. 
    • Supports Core Ability: Think Critically and Solve Problems 
18. Apply management and leadership theories and practice in program and resource management.
    • Supports Core Ability: Process information
19. Demonstrate the techniques leaders use to motivate and evaluate individuals and teams.
    • Supports Core Ability: Work Cooperatively