Sales and Marketing Specialization - Organizational Management, Bachelor of Applied Science
Program Code: OMBSMKTS
Meta-Major: BUSN
Location(s): Cocoa, Melbourne, Palm Bay, Titusville, Online
Delivery Method(s): Hybrid, Online
Previous Degree Required: AS/AA
Eligible for Financial Aid: Yes
Additional Limited Access Application Process Required: No
Program Testing Requirements:
Classification of Instructional Programs (CIP) Code: 52.0299
Florida Department of Education CIP Code: 1105202991
Students can only select one major and one specialization. Students may receive a specific A.S./B.A.S. degree only one time. While students may take courses from multiple specializations, however, the degree will be awarded only once.
The Sales and Marketing Management Bachelor's specialization opens the pathway for career opportunities as a sales manager, marketing manager, market research analyst, marketing specialist, advertising and promotions manager, product manager and sales representative. Visit the program page for more details and how to apply.
Specialization Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Associate Degree | ||
| Complete Associate Degree | 60 | |
| General Education or Technical Concentration | ||
| General Education (for A.S. degree students) or Technical Concentration (for A.A. degree students) | 21 | |
| Organizational Management - Core Courses | ||
| ACG 3024 | Accounting for Managers | 3 |
| BUL 3130 | Legal, Ethical, and Social Aspects of Business | 3 |
| GEB 3213 | Foundations of Managerial Communications | 3 |
| MAN 3240 | Organizational Behavior | 3 |
| MAN 3303 | Management and Leadership | 3 |
| MAN 4301 | Human Resource Management | 3 |
| ECP 3530 | Economics of Health and Healthcare Policy 1 | 3 |
| or ECP 3703 | Managerial Economics | |
| FIN 3402 | Financial Management 2 | 3 |
| or QMB 3250 | Quantitative Methods for Business Decisions | |
| Sales and Marketing Specialization | ||
| MAR 3023 | Marketing Management | 3 |
| MAR 3503 | Consumer Behavior | 3 |
| MAR 4202 | Supply Chain Logistics Management | 3 |
| MAR 4613 | Marketing Research | 3 |
| MAR 4952 | Capstone- Marketing Strategy | 3 |
| Total Credit Hours | 120 | |
- 1
Students in the Healthcare Management specialization should take ECP 3530 Economics of Health and Healthcare Policy.
- 2
Students in the banking and financial management specialization (OMBSBAFI) must take QMB 3250 from the business major courses because FIN 3402 is on the banking and financial management specialization required course list. Students in this specialization will be taking QMB 3250 AND FIN 3402 (as part of their specialization coursework).
Learning Outcomes: Sales & Marketing Management BAS
- Design comprehensive marketing strategies and plans for market penetration, acquisition, and growth of market share.
- Supports Core Ability: Think Critically and Solve Problems
- Develop social media and mobile marketing strategies attracting prospective new clients while preserving the current customer base.
- Supports Core Ability: Think Critically and Solve Problems
- Develop sales and marketing assessment protocols integrating ethics and corporate social responsibility into marketing strategies and decisions.
- Supports Core Ability: Think Critically and Solve Problems
- Analyze the marketing environment including company capabilities, macro-environmental factors, and technological advances.
- Supports Core Ability: Think Critically and Solve Problems
- Assess consumer behavioral patterns including psychological, situational, and social factors influencing the consumer decision-making process.
- Supports Core Ability: Model Ethical and Civic Responsibility
- Formulate competitive business-to-business marketing strategies governing the proposal, negotiation, and selection processes.
- Supports Core Ability: Think Critically and Solve Problems
- Evaluate global market entry strategies (e.g., exporting, contract manufacturing, franchising, foreign direct investment, licensing, joint ventures, and strategic alliances).
- Supports Core Ability: Think Critically and Solve Problems
- Examine marketplace segmentation, targeting, and positioning as comprehensive marketing strategies.
- Supports Core Ability: Think Critically and Solve Problems
- Develop market research processes and protocols for research design including data collection and analysis from primary and secondary data sources.
- Supports Core Ability: Think Critically and Solve Problems
- Evaluate key marketing decisions for product branding and mix, product line extensions, repositioning, labeling, and packaging.
- Supports: Think Critically and Solve Problems
- Explore new product development including the Diffusion of Innovation Theory, and product life cycle.
- Supports: Think Critically and Solve Problems
- Examine competing pricing concepts establishing value for our customers.
- Supports: Think Critically and Solve Problems
- Develop pricing methods (e.g., cost-based, competition-based, value-based) and pricing strategies (e.g., everyday low pricing, high/low pricing, and new product pricing).
- Supports: Think Critically and Solve Problems
- Create procedures and processes for marketing channel design and effective supply chain management.
- Supports: Think Critically and Solve Problems