Sales and Marketing Specialization - Organizational Management, Bachelor of Applied Science

Students can only select one major and one specialization.

The Sales and Marketing Management Bachelor's specialization opens the pathway for career opportunities as a sales manager, marketing manager, market research analyst, marketing specialist, advertising and promotions manager, product manager and sales representative. Visit the program page for more details and how to apply.

Specialization Requirements

Course List

Code	Title	Credit Hours
Associate Degree
Complete Associate Degree		60
General Education or Technical Concentration
General Education (for A.S. degree students) or Technical Concentration (for A.A. degree students) 1		21
Organizational Management - Core Courses
ACG 3024	Accounting for Managers	3
BUL 3130	Legal, Ethical, and Social Aspects of Business	3
GEB 3213	Foundations of Managerial Communications	3
MAN 3240	Organizational Behavior	3
MAN 3303	Management and Leadership	3
MAN 4301	Human Resource Management	3
ECP 3530	Economics of Health and Healthcare Policy 2	3
or ECP 3703	Managerial Economics
FIN 3402	Financial Management 3	3
or QMB 3250	Quantitative Methods for Business Decisions
Sales and Marketing Specialization
MAR 3023	Marketing Management	3
MAR 3503	Consumer Behavior	3
MAR 4202	Supply Chain Logistics Management	3
MAR 4613	Marketing Research	3
MAR 4952	Capstone- Marketing Strategy	3
Total Credit Hours		120

¹

Students in the Accounting Specialization must take ACG 2021 Financial Accounting, ACG 2071 Managerial Accounting,
ACG 2100 Intermediate Accounting 1 as part of their 21 General Education or Technical Concentration if they have not satisfied these specialization requirements with their associate degree.

²

Students in the Healthcare Management specialization should take ECP 3530 Economics of Health and Healthcare Policy.

³

Students in Banking and Financial Management specialization only will take both courses (see OMBSBAFI specialization).

Learning Outcomes: Sales & Marketing Management BAS

1. Design comprehensive marketing strategies and plans for market penetration, acquisition, and growth of market share.
   • Supports Core Ability: Think Critically and Solve Problems
2. Develop social media and mobile marketing strategies attracting prospective new clients while preserving the current customer base.
   • Supports Core Ability: Think Critically and Solve Problems
3. Develop sales and marketing assessment protocols integrating ethics and corporate social responsibility into marketing strategies and decisions.
   • Supports Core Ability: Think Critically and Solve Problems
4. Analyze the marketing environment including company capabilities, macro-environmental factors, and technological advances.
   • Supports Core Ability: Think Critically and Solve Problems
5. Assess consumer behavioral patterns including psychological, situational, and social factors influencing the consumer decision-making process.
   • Supports Core Ability: Model Ethical and Civic Responsibility
6. Formulate competitive business-to-business marketing strategies governing the proposal, negotiation, and selection processes.
   • Supports Core Ability: Think Critically and Solve Problems
7. Evaluate global market entry strategies (e.g., exporting, contract manufacturing, franchising, foreign direct investment, licensing, joint ventures, and strategic alliances).
   • Supports Core Ability: Think Critically and Solve Problems
8. Examine marketplace segmentation, targeting, and positioning as comprehensive marketing strategies.
   • Supports Core Ability: Think Critically and Solve Problems
9. Develop market research processes and protocols for research design including data collection and analysis from primary and secondary data sources.
   • Supports Core Ability: Think Critically and Solve Problems
10. Evaluate key marketing decisions for product branding and mix, product line extensions, repositioning, labeling, and packaging.
    • Supports: Think Critically and Solve Problems
11. Explore new product development including the Diffusion of Innovation Theory, and product life cycle.
    • Supports: Think Critically and Solve Problems
12. Examine competing pricing concepts establishing value for our customers.
    • Supports: Think Critically and Solve Problems
13. Develop pricing methods (e.g., cost-based, competition-based, value-based) and pricing strategies (e.g., everyday low pricing, high/low pricing, and new product pricing).
    • Supports: Think Critically and Solve Problems
14. Create procedures and processes for marketing channel design and effective supply chain management.
    • Supports: Think Critically and Solve Problems