Marketing Specialization - Business Administration, Associate in Science
Program Code: BUASMRKT
Meta-Major: BUSN
Location(s): Cocoa, Melbourne, Palm Bay, Titusville, Online
Delivery Method(s): On-Campus, Hybrid, Online
Previous Degree Required: HS Diploma
Eligible for Financial Aid: Yes
Additional Limited Access Application Process Required: No
Program Testing Requirements: CPT - Common Placement Test (PERT, ACCUPLACER, SAT, ACT)
Classification of Instructional Programs (CIP) Code: 52.0201
Florida Department of Education CIP Code: 1552020102
Students can only select one major and one specialization. Students may receive a specific A.S./B.A.S. degree only one time. While students may take courses from multiple specializations, however, the degree will be awarded only once.
Specialization Requirements
| Code | Title | Credit Hours |
|---|---|---|
| General Education Courses | ||
| ENC 1101 | Composition 1 | 3 |
| Humanities Core Requirement | 3 | |
| Mathematics Core Requirement 1 | 3 | |
| Natural Science Core Requirement | 3 | |
| Social/Behavioral Science/Core-Civic Literacy Requirement | 3 | |
| Major Courses | ||
| ACG 2021 | Financial Accounting | 3 |
| BUL 2241 | Business Law 1 | 3 |
| CGS 2100 | Microcomputer Applications | 3 |
| ECO 2013 | Principles of Economics 1 (Macroeconomics) | 3 |
| GEB 1011 | Introduction to Business | 3 |
| MAN 2021 | Business Management Principles | 3 |
| Marketing Specialization | ||
| ADV 2000 | Advertising | 3 |
| ECO 2023 | Principles of Economics 2 (Microeconomics) | 3 |
| FIN 2000 | Principles of Finance | 3 |
| GEB 2350 | Principles of International Business | 3 |
| MAR 2011 | Marketing Principles | 3 |
| MAR 2720 | Marketing on the Internet | 3 |
| MKA 1021 | Principles of Selling | 3 |
| Technical Electives | ||
| Select 6 Technical Elective credits 2 | 6 | |
| Total Credit Hours | 60 | |
- 1
University transfer students must take MAC 1105 College Algebra
- 2
Courses with an ACG, ADV, BUL, ECO, ENT, FIN, GEB, MAN, MAR, MKA, MNA, REE, SBM, or TAX prefix in specializations may be used as technical electives as long as they are not being used to fulfill specialization requirements.
Learning Outcomes: Business Administration A.S.
- Prepare financial statements based on analysis of business transactions
- Supports Core Ability: Process Information
- Demonstrate proficiency in a variety of mathematical operations relevant to business using scientific and quantitative reasoning
- Supports Core Ability: Think Critically and Solve Problems
- Demonstrate knowledge of fiscal and monetary policies
- Supports Core Ability: Process Information
- Practice decision making using the practical concept of marginalism
- Supports Core Ability: Think Critically and Solve Problems
- Evaluate organizational communications including internal and external communication methods and best practices.
- Supports Core Ability: Communicate Effectively