Business Administration (A.S.), Marketing Specialization
Previous Degree Required: HS Diploma
Eligible for Financial Aid: Yes
Delivery Method(s): Campus, Hybrid, and 100% Online
Location(s): Cocoa, Melbourne, Palm Bay, Titusville, Online
Additional Limited Access Application Process Required: No
Program Testing Requirements: Assessment in Reading, Writing, and Math
Academic Community: BUSN
Program Code: BUASMRKT
Classification of Instructional Programs (CIP) Code: 52.0201
Florida Department of Education CIP Code: 1552020102
This is a specialization of the Business Administration Associate in Science degree.
Refer to the Business Administration, A.S. overview to find information about this degree, including imbedded College Credit Certificates.
Students should work with an advisor to determine the courses best suited to their plan of study.
Visit the program page for more information.
Program of Study
| Code | Title | Credit Hours |
|---|---|---|
| General Education Courses | ||
| ENC 1101 | Composition 1 | 3 |
| Humanities Core Requirement | 3 | |
| Mathematics Core Requirement 1 | 3 | |
| Natural Science Core Requirement | 3 | |
| Social/Behavioral Science/Core-Civic Literacy Requirement | 3 | |
| Major Courses | ||
| ACG 2021 | Financial Accounting | 3 |
| BUL 2241 | Business Law 1 | 3 |
| CGS 2100 | Microcomputer Applications | 3 |
| ECO 2013 | Principles of Economics 1 (Macroeconomics) | 3 |
| GEB 1011 | Introduction to Business | 3 |
| MAN 2021 | Business Management Principles | 3 |
| Marketing Specialization | ||
| ADV 2000 | Advertising | 3 |
| ECO 2023 | Principles of Economics 2 (Microeconomics) | 3 |
| FIN 2000 | Principles of Finance | 3 |
| GEB 2350 | Principles of International Business | 3 |
| MAR 2011 | Marketing Principles | 3 |
| MAR 2720 | Marketing on the Internet | 3 |
| MKA 1021 | Principles of Selling | 3 |
| Technical Electives | ||
| Select 6 Technical Elective credits. Courses with an ACG, ADV, BUL, ECO, ENT, FIN, GEB, MAN, MAR, MKA, MNA, REE, SBM, or TAX prefix may be used as technical electives as long as they are not being used to fulfill program requirements. | 6 | |
| Total Credit Hours | 60 | |
Note: In accordance with Florida Statute and Florida Administrative Code, students must satisfy the Civic Literacy Graduation Requirement.
- 1
University transfer students must take MAC 1105 College Algebra
Course Sequence
Below is the recommended sequence for taking courses in this degree. Using this guide and meeting with your assigned advisor each term is the key to successful program completion.
Please note that course prerequisites, including required developmental math, reading, or writing, need to be completed to continue on to the more advanced course. Click on the course number to see the requirements.
| Code | Title | Credit Hours |
|---|---|---|
| ENC 1101 | Composition 1 | 3 |
| GEB 1011 | Introduction to Business | 3 |
| Technical Elective 1 | 3 | |
| Social/Behavioral Science/Core-Civic Literacy Requirement | 3 | |
| ADV 2000 | Advertising | 3 |
| BUL 2241 | Business Law 1 | 3 |
| CGS 2100 | Microcomputer Applications | 3 |
| Mathematics Core Requirement | 3 | |
| ACG 2021 | Financial Accounting | 3 |
| MAN 2021 | Business Management Principles | 3 |
| MAR 2011 | Marketing Principles | 3 |
| MAR 2720 | Marketing on the Internet | 3 |
| ECO 2013 | Principles of Economics 1 (Macroeconomics) | 3 |
| FIN 2000 | Principles of Finance | 3 |
| MKA 1021 | Principles of Selling | 3 |
| Natural Science Core Requirement | 3 | |
| ECO 2023 | Principles of Economics 2 (Microeconomics) | 3 |
| GEB 2350 | Principles of International Business | 3 |
| Humanities Core Requirement | 3 | |
| Technical Elective 1 | 3 | |
| Total Credit Hours | 60 | |
- 1
Select six credit hours from the Technical Electives list in the Program of Study.
Learning Outcomes
- Prepare financial statements based on analysis of business transactions
- Core Ability Supported: Process Information
- Demonstrate proficiency in a variety of mathematical operations relevant to business using scientific and quantitative reasoning
- Core Ability Supported: Think Critically and Solve Problems
- Demonstrate knowledge of fiscal and monetary policies
- Core Ability Supported: Process Information
- Practice decision making using the practical concept of marginalism
- Core Ability Supported: Think Critically and Solve Problems
- Evaluate organizational communications including internal and external communication methods and best practices
- Core Ability Supported: Communicate Effectively